題  目：Privacy Concerns for Mobile App Downloading: An Elaboration Likelihood Model Perspective

報告人👨🏼：徐雲傑  復旦大學管理凯捷教授

時  間♿：10月15日（星期四）上午10:15-11:45

地  點𓀍：經管凯捷335會議室

歡迎相關專業研究生和老師參加！

報告人簡歷

徐雲傑教授，美國錫拉丘茲大學（雪城大學）博士，復旦大學管理凯捷信息管理與信息系統系副系主任👳🏼‍♀️，徐教授的研究方向為電子商務🙈、知識管理、社會網絡分析、信息獲取行為🌹、研究方法論🍃。目前正在開展移動商務🌻、新媒體、電子商務中的預測和數據挖掘研究🦹🏼‍♂️，主持國家自然科學基金重點項目“電子商務環境中定向廣告的精準投放與管理策略研究”🏌🏽‍♂️。已在國際主流期刊發表論文40篇。

報告摘要

In the mobile age, protecting users’ personal information from malicious apps becomes increasingly critical. To warn users against malicious apps, a few Android app stores start to prominently disclose app permissions on the app downloading page. Focusing on this emerging practice, this study investigates the effects of contextual cues (i.e., perceived permission sensitivity, permission justification and perceived app popularity) on Android users’ privacy concerns, download intention, and their contingent effects dependent on users’ mobile privacy victim experience. Drawing on the Elaboration Likelihood Model, our empirical results suggest that perceived permission sensitivity makes users more concerned about their privacy, while permission justification and perceived app popularity make them less concerned. Interestingly, users’ mobile privacy victim experience negatively moderates the effect of permission justification. In particular, permission justification makes users less concerned about their privacy only for those with less mobile privacy victim experience. Results also reveal a positive effect of perceived app popularity and a negative effect of privacy concerns on download intention. This study contributes to a better understanding of Android users’ privacy concerns in the app downloading stage, and proposes and tests emerging privacy protection mechanisms including the prominent disclosure of app permissions and the provision of permission justifications.